The Best Stories start with Coffee
The birth of our coffee traces its history to the 1950s, when our NZ Kiwis proudly fought in the Korean War. The Korean War is one of the most forgotten wars, yet our participation received general support in New Zealand and was felt to be necessary. Far from home, our soldiers would sing traditional songs to soothe their longing hearts for their home country. In the humming tune of the men in the military camps, the sentimental vibe was shared, remembering family and friends. The orphans in the same camps formed a strong bond with the soldiers. As part of the duty, the children have nothing to share but a warm cup of coffee poured with much love and soul.Although the pots were bigger than usual, they made every cup right. The heart-warming love shared as a good vibe became the communication tool in every sip.
10,000km from home, a good vibe shared between two cultures the Pōkarekare Ana (traditional New Zealand Love Song) became sung by everyone. In the present day, the Kiwi song is called “Yeonga” in Korea and is one of the most treasured songs of all time. Bringing this into our coffee, we imagine bringing good vibes to every cup of coffee. With the warm goodness you experience in every single cup, we hope coffee becomes the medium of love transmitted.
Our Commitment: Coffee That Connects Time, Craft, and Care
Our commitment is not just to great coffee today. It is connected to the journey that started in the past and continues into the future. We began with a simple belief: coffee should be honest, traceable, and made with intention. That belief is still at the heart of everything we do. We roast every batch ourselves. We pack it fresh. We even craft our own capsules. The coffee that reaches your cup begins directly with us, with no shortcuts or compromises. Every step stays close to our hands, with transparency and minimal footprint. As we look ahead, we take responsibility for what happens after the coffee is enjoyed. We use materials that return safely to the environment. Our capsules are made from marine-safe PHA and are home and garden compostable. Our bags use compostable components. Everything is roasted, packed, and sealed here in New Zealand so that we remain accountable for what we create, how it is delivered, and how it affects the world around us. Coffee should connect time and care. It carries meaning from yesterday into today and from today into tomorrow. It moves from roasting to packaging to capsules and finally into your cup. The good vibe continues even after the last sip. It stays in the way we make our products, in the transparency of our process, and in the minimal footprint we choose to leave behind.
Better Coffee, Better Planet
Every cup you brew with Vibe’s 100% compostable capsules helps cut down waste, protect our oceans, and support a cleaner, healthier planet — one sip at a time.